Tips for Finding the Right Agency to Market Marijuana
by canna canna
Due to federal laws and restrictions on search engines like Google and various types of social media, marketing in the marijuana industry can be rather difficult. Therefore, the need to find a digital marketing agency that works well at what they do is needed to overcome this task. Here are a few tips to finding the right agency to get the job done right the first time.
Pick a Specialist from the Marijuana Community
One of the most important things to do is to find a digital marketing agency that has its foot in the marijuana industry already. The trick is to find which ones really are experienced. Many businesses have opened up lately with the statement that they are marijuana marketing experts. In many cases, these experts have very little experience in what they do, and they are often not able to prove such in the form of a solid portfolio. It is important to find an expert who is familiar with a few things, including search engine optimization, outstanding content writing, and website design. Only people who can prove they have worked extensively with these tasks should be considered the experts.
Pick an Agency that Knows about the Do’s and Don’ts of Marijuana Marketing
It is important to note that search engines like Google do not allow marijuana businesses to participate in their Pay-Per-Click (PPC) advertising campaigns. Setting up PPC ads through Google with a marijuana business can actually end up in a Google account being banned. Several social media outlets also will delete pages or accounts that advertise marijuana. It is important to play by the rules in order to avoid being deleted or banned.
Working on SEO
Search engine optimization (SEO) is still important for people to focus on. A company needs to learn how to play by the rules and make use of SEO at the same time in order to have their website be found. There are many searches that are done in Google daily, and learning how to use SEO will allow a company to make use of these searches with rankings rather easily. The higher a business or links to its company ranks on Google, then the more people that can be reached. This tactic drives traffic to a company’s website and generates purchases or services being contracted.
Turn Away from Boastful and Aggressive Companies
In many cases, marketing companies might promise to deliver any number of services for marketing, but those claims are worthless. The only thing that makes them worthwhile is the ability for these claims to be backed with portfolio examples. If they cannot prove their claims to be true on other projects, then it could mean setting yourself up for a disaster. If a company cannot deliver, then they might be a waste of money, so making them prove their claims is necessary.
Content is Still the Most Important Aspect
Generating quality content can be difficult for some people. In many cases, some people are just better at writing than others. However, it is important to find a set of experts that can deliver that will be able to generate the high-end content needed to keep people coming back to a site again and again.
Finding the right marketing agency for marketing a marijuana business is important. This field is more challenging than it is for other industries, so it is important to play by the rules and find the right person or team to do the job right the first time.
January 18, 2018