Search engine optimization (SEO) is a vital tactic for any online marketing plan. It helps businesses grow and maintain their online presence through different techniques that increase customer exposure to your page. The goal of SEO is boost your website to first page rankings for specific search results. Most people don’t move past the first page of results when performing a search, which makes those first page listings highly coveted spots. With the cannabis business growing more popular throughout the United States every year, it’s important for dispensaries and growers to utilize this effective tactic in spreading the word about their brands. Below are four SEO tactics your business can employ to boost your online presence.
Successful SEO for Your Cannabis Site
Besides the aesthetic appeal, coherent wording, and information accessibility, your site should also be formatted for mobile searching. People are more likely to search for information and products on a mobile device such as a smart-phone or tablet rather than a desktop computer, and the trend shows only an increase in that preference. The use of mobile devices isn’t just a fad that will eventually fade away. It’s a trend here to stay. If your site fails to incorporate mobile parameters, your page visitors may leave your site for a more mobile friendly one—probably a competitor.
If that’s not bad enough, Google and other search engines actually penalize sites that are not mobile friendly by ranking them lower in search results. This simple change can provide a sizeable benefit to your business by preventing your competitors from having a huge advantage over you. Search engines are constantly updating their criteria for acceptable websites to rank. It’s best to stay up-to-date on those changes so your site views don’t suddenly drop for seemingly no reason at all.
Utilize industry related websites
Some cannabis sites allow businesses to list their pages so visitors can reference the lists to find product near to them. Link your businesses to these sites and vice versa to build off of each other’s customer base. You may even decide to advertise on some of these sites to broaden the exposure of your brand. Remember to abide by the advertising laws and restrictions in your particular state though as marijuana related content is heavily regulated.