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Successful SEO for Your Cannabis Site

Search engine optimization (SEO) is a vital tactic for any online marketing plan. It helps businesses grow and maintain their online presence through different techniques that increase customer exposure to your page. The goal of SEO is boost your website to first page rankings for specific search results. Most people don’t move past the first page of results when performing a search, which makes those first page listings highly coveted spots. With the cannabis business growing more popular throughout the United States every year, it’s important for dispensaries and growers to utilize this effective tactic in spreading the word about their brands. Below are four SEO tactics your business can employ to boost your online presence.

Website functionality

Besides the aesthetic appeal, coherent wording, and information accessibility, your site should also be formatted for mobile searching. People are more likely to search for information and products on a mobile device such as a smart-phone or tablet rather than a desktop computer, and the trend shows only an increase in that preference. The use of mobile devices isn’t just a fad that will eventually fade away. It’s a trend here to stay. If your site fails to incorporate mobile parameters, your page visitors may leave your site for a more mobile friendly one—probably a competitor.
If that’s not bad enough, Google and other search engines actually penalize sites that are not mobile friendly by ranking them lower in search results. This simple change can provide a sizeable benefit to your business by preventing your competitors from having a huge advantage over you. Search engines are constantly updating their criteria for acceptable websites to rank. It’s best to stay up-to-date on those changes so your site views don’t suddenly drop for seemingly no reason at all.


Selective wording

Selective wording

If you refer to your marijuana as “reefer” and somebody searches for “marijuana” on a search engine, your website may not show up at all under that person’s search results. Word choice is highly important when it comes to effective SEO. Right now “marijuana” and “weed” are the most searched for terms when referring to the drug, but “cannabis” is quickly gaining popularity due to the industry’s current perception shift attempt by referring to the drug in a more scientific manner. It’s important to study the trends, but keep in mind that these popular words carry heavy competition with them. Tons of sites will be using the same words, so you may have to employ some creativity to stand out from the crowd.
The more specific phrases you use to associate with your site, the more likely your page will place higher under that specific search. However, remember the mobile searchers who like to keep their phrases down to a couple of words at most. Use specific phrasing, but refrain from making them too long and excluding a sizeable group of people from finding your site.

Utilize industry related websites

Some cannabis sites allow businesses to list their pages so visitors can reference the lists to find product near to them. Link your businesses to these sites and vice versa to build off of each other’s customer base. You may even decide to advertise on some of these sites to broaden the exposure of your brand. Remember to abide by the advertising laws and restrictions in your particular state though as marijuana related content is heavily regulated.

Utilize industry related websites

Share content

Updating your related content is the biggest factor in showing Google and other search engines that your website is still a relevant site to users. Content can be in the form of a blog, articles, news, or pictures you think your viewers may find interesting. Remember to use a variety of content in a variety of industry related topics to keep viewers interested. Content is king in SEO strategy, so don’t neglect this step if you desire positive results from all your hard work.
An effective marketing strategy that includes SEO will help grow your business like never before. The bottom line is that your customers have plenty of options for where to buy product, but you can set your business apart online by utilizing the tactics mentioned above. More and more people are consulting the internet for knowledge and product information, so don’t ignore this rich opportunity for growth. If you lack the skills to employ any of these suggestions, or don’t have time to work on this while running a business, there are SEO professionals who can help. Whether you invest money or time into these strategies, only positive outcomes occur from incorporating an SEO strategy into your marketing plan.

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