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Branding Your Dispensary Online

Now that more states have legalized not only medical marijuana but recreational marijuana as well, a general shift in perception of the drug has opened up new markets for dispensaries to expand into. The stereotypical, unmotivated stoner kid image is slowly being replaced by the common citizen who prefers to unwind with THC as opposed to ETOH after a long day of work. With more than just one type of person to focus on selling to, there are several strategies dispensaries can utilize when appealing to the average user. Below are a few suggestions.


Use positive language

The words “weed”, “pot”, and even “marijuana” still carry a negative connotation with them and may turn off potential clients. Instead, the words “herb”, “leaf”, and “cannabis” portray classiness and are even associated with healthy living. Word choice is imperative for appealing to first-time users or who are still skeptical about the drug itself.



Use positive language

Project a sense of safety and trust.

Project a sense of safety and trust.

Original sources of marijuana were most often sketchy alleyway deals with a less than credible supplier. Now that the growing of marijuana is more regulated and dispensaries must stick to strict rules, assuring clients of the safety of your product will ease any previous apprehensions. Educating clients on the amount of THC in your product and how long it takes for each one to produce effects will also build rapport with first-time clients.



Choose a specialty

There are many ways to ingest marijuana, and people may prefer one method over another or like to mix it up every so often. While it’s good to diversify in terms of inventory, focusing on one or two specialty products will set you apart from other dispensaries in the area. Better yet, create your own product or merchandise that people can’t buy anywhere else. You don’t want to be seen as just another generic dispensary, but rather prove relevant so people continue to remember your brand.



client retention

Focus on client retention

Most often your clients are going to be repeat customers rather than fresh faces. Besides offering unique products and merchandise, factors that help boost loyalty are general cannabis knowledge, price, and quality of the products. While not every customer will be comfortable joining a publicly seen social media page of yours, some may subscribe to a newsletter or blog informing them about your current deals, new products, and information about cannabis in general.

With the fast growing market of the marijuana business, dispensaries must adapt their marketing strategies to appeal to a larger audience to remain profitable. These are only a few broad suggestions on how to build your dispensary’s brand online, but it’s up to you to decide on how to incorporate them into your own personal marketing plan.

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